We Answer

Answered provides marketers and business owners with actionable insights into their markets. We combine leading digital and research expertise to empower informed decision-making.

WHAT WE CAN DO FOR YOU

We’ll help answer your questions – those you’ve asked and those you should.

Our Panels

They’re ready and waiting to answer your questions. We have a constantly growing network, representing the full spectrum of South African online consumers (LSM 4 – 10), across a wide range of segments, both consumers and business.

Your Panel

If you’re after something a little more specialised, we’ll build and manage a Panel for you. Your panel can be fully customised with your branding and requirements.

Samples of your choice

We’ll use your nominated database or route respondents via your website. This allows you to make the best use of the access you already have to consumers and other stakeholder groups, providing great tactical research opportunities.

 

WHAT WE OFFER

From Context Assessment to Strategic Recommendations, our full suite of services will ensure you gain a thorough understanding of your market.

Online Assessment Tool

Context Assessment

Research Project Management

Management Reporting

Panel Access

Research Design

Data Charting and Visualisation

Strategic Recommendations

Panel Management

Questionnaire / Survey Layout

Findings Commentary

Online Conversion

THOUGHT LEADERSHIP

Digital Consumer Touchpoints

Gain a competitive edge by accessing critical insights on the behaviour of South Africa’s online population at each stage of the consumer journey.

We’ve conducted a comprehensive study on the behaviour of South Africa’s online population at each stage of the consumer journey. You’ll have these insightful findings at your fingertips.

  • A customised report based on your market profile and category.
  • Ensure market spend accuracy in your category.
  • Insight-based reporting allows you to speak to your consumer in the right place and the right time.
  • 24 Categories.
  • 20 Touchpoints.
  • All your online segments.
  • Incidence and impact data.

Get the guide to marketing spend accuracy in your category

  • Is your marketing spend appropriately split across traditional and digital channels?
  • Where are your consumers going online to find out about your product / category?